Clique Media is the content and technology company behind the popular fashion brand Who What Wear (www.whowhatwear.com), the leading platform for premium, shoppable fashion and style content. In addition to WhoWhatWear.com, Clique Media owns and operates the home décor site, Domaine (www.domainehome.com), beauty site, Byrdie (www.byrdie.com), and exclusively represents a large, curated collection of the top blogs in fashion, beauty, and home décor as part of its online sales offering. Through its content-first approach, Clique Media delivers 360° integrated and native advertising programs that drive brand lift as well as sales conversions, all while inspiring readers to discover and shop. The Clique Media brands boast over five million social media followers to date.
Domaine is chic utility.
Domaine is a shoppable online and mobile content platform for home décor inspiration and information. Launched by the creators of WhoWhatWear.com, and led by Mat Sanders (Domino, Apartment Therapy), the site includes evergreen expert advice, image galleries, and highly curated products for the home and beyond. Seeking to bridge the gap between décor and commerce, Domaine reaches its audience through inventive web, mobile, and social content. Launched in 2013 by the team behind WhoWhatWear.com, Domaine is located in Los Angeles.
Who What Wear is the fashionable friend that everyone wants.
WhoWhatWear.com is the leading online platform for premium and original style and shopping content, catering to trend-setting fashion lovers and their followers between the ages of 18-34. This multi-media brand reaches its audience through original web, mobile, and social content, as well as a daily email newsletter. With an emphasis on making fashion approachable and style attainable, WhoWhatWear.com connects readers with expert advice while providing tips and insider information from across the world. WhoWhatWear.com is the 3rd largest fashion brand on social media, following Vogue & ELLE. Who What Wear was launched by two former ELLE magazine editors, Katherine Power and Hillary Kerr, in 2006 and is located in Los Angeles.
Byrdie is all things beauty.
Byrdie is a shoppable online and mobile content platform focused on all things beauty— the best products on the market, to the latest celebrity trends, to timeless and instructional "how-tos." Launched by the creators of WhoWhatWear.com, the site gives readers access to expert-information, including celebrity beauty secrets, and insider tips from the world's top hairstylists and makeup artists. Its glossy features and unique celebrity spin position Byrdie as both a resource and an inspiration for those seeking informational and shoppable online beauty content. Byrdie was launched in Los Angeles in 2013.
Hillary Kerr and Katherine Power are the co-founders Clique Media, which includes WhoWhatWear.com (celebrity style and runway trends), DomaineHome.com (home décor), and Byrdie.com (makeup and beauty). Prior to the launch of WhoWhatWear.com, Kerr was a Los Angeles-based writer for publications such as ELLE, Teen Vogue, and Nylon; Power was the West Coast Editor for ELLE and ELLEgirl. Kerr and Power are also the co-authors of two books: Who What Wear: Celebrity and Runway Style For Real Life (Abrams, September 2009) and What To Wear, Where (Abrams, March 2011).