Home Tour: A Fashion Designer's Airy SoHo Loft

Creative visionary Ariane Goldman brings warmth and cohesion to an expansive downtown apartment.

Freedom can be a rare feeling in the confines of a New York City apartment. But for designer Ariane Goldman, the creative force behind fashion lines twobirds Bridesmaids and HATCH Collection, and her husband, Max, it was a requisite. Goldman tells us her goal for her home was comfort and not to take it too seriously. "We want Charlie, our daughter, to be able be free," she says. "We even allotted one wall that she can draw on!"_1 Luckily, the Goldmans' two-bedroom, one-bath SoHo loft offers 2,800-square-feet of prime real estate  -- and a sleeping loft -- for child's play. With 13 bright windows, it's an inspirational place for Goldman and her husband, as well. "Living in an environment that makes me happy provides me fuel to bring that positive aesthetic to the two brands I've created," she says.
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Matero Stool, $325, Clic General Store Sienna Dresser, $995, Organic Modernism Sag Harbor Bedding, from $85, John Robshaw
_2Despite the bright, happy airiness of her home, Goldman had one hurdle to jump: separating the experiences in her open loft space. "The living room, dining room, and kitchen are all in one space, so it's challenging to create a different aesthetic for each room," she says. "Full disclosure: I miss walls!" The designer turned to rugs and furniture to define each space, including a cushy English sofa from ABC Carpet & Home, and an antique mail chest used as a bookcase (which Goldman scored on eBay), which cordon off the living area. In the kitchen, a Moroccan Azilal rug anchors the breakfast area, and an island, which the family installed, separates the cooking area.
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Custom Pillow, from $135, Eskayel Safavieh Little Tufted Chair, $446, Rugstudio Bonne Nuit Pillow, $72, Atelier Atsuyo et Akiko
_3Goldman's distinct "modern eclectic," style and beautifully collected furniture collection helped to create cohesiveness throughout the space. White walls and neutral furnishings instill a sense of visual flow, and furniture pieces in a predominantly white or worn wood scape make it easy to move things around at a moment's notice. "We like natural woods with clean lines," she says. "We also love foliage as well as pieces with character." When the family's extensive collection of potted plants aren't enough green, they escape to a home they own in the forests of East Hampton, NY. What a lovely way to live . . .
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Window Daybed, $549, West Elm Andrew Neyer Crane Light, $175, Fab Hanging Rattan Chair, $450, Serena & Lily
Living Room Sofa ABC Carpet & Home Dining Room Pendant Moon River Chatte Dining Room Chairs Moon River Chattel
Industrial Metal Coffee Table ABC Carpet & Home Kitchen Azilal Rug John Robshaw Rope Tassel Wall Hanging Caitlin Levin
Green Armchair Ochre Kitchen Pendants Moon River Chattel Metal Side Chairs 1stdibs
How do you personalize your rental apartment? Share your favorite tips in the comments. Photographs: Reid Rolls Styling Assistant: Megan West
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