Home Tour: Southern Charm Meets Purple Power

Step inside a Charleston-area beach abode with unconventional coastal flair.

Dossier: NAME: Angie Hranowsky TRADE: Interior Designer VIBE: Carolina coastal meets Moroccan modern ABODE: A two bedroom cottage in South Carolina's Lowcountry.

The term "South Carolina beach cottage" might call to mind spaces of nautical whimsey, white wicker rockers, and pale color palettes, but designer Angie Hranowsky had a unique vision for one such cottage. Inspired by the unusual, oversized artwork of a friend, the designer sought to add a unique spin to a two-story beach-area home, located in the charming I'On Village. Through an unusual color palette, ethnic textures and patterns, and a close attention to detail, the resulting space is a fresh take on seaside living.

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"I love the beach and living by the water, but I'm not a fan of typical coastal interiors," Hranowsky admits. "They wanted a casual, beach feel, but I wanted to make sure it was original and a bit unexpected, so I incorporated a more ethnic color palette inspired by the Indonesian and Caribbean islands and Morocco." Despite the unconventional coastal look, by utilizing warm, deep colors, ethnic patterns and artwork, and natural materials like rattan, bleached wood, and linen, the designer kept the home relaxed and comfortable.

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Diamond Pillow Cover, $68, Serena & Lily  Lancaster Floor Lamp, $525, Circa Lighting French Modernist Armchair, $1199, Wisteria 
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The inspiration for the entire design came to Hranowsky while researching the striking portrait prominently displayed in the dining area, which greets guests upon arrival. "The first call I made on the project was to Molly B. Right, an amazing Charleston-based artist and friend, to commission one of her bottlecap portraits," the designer tells us. "I wanted a portrait of a woman with a headdress and I immediately thought of Matisse's period in Morocco." From here, color palettes, diverse textures, and ethnic influences flowed naturally into the other elements of the design.

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 Honeycomb in Veil Tile, Price Upon Request, Ann Sacks  Shitake Counter Stool, From $215, Organic Modernism  Goodman Hanging Lamp, From $483, Circa Lighting
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The home was new construction, and architectural plans were already in place, but despite this, the designer was still able to execute her wholly unique vision. "The reading nook off of the den was repurposed from a space on the plans that was to be either a closet or a small alcove for a desk," the designer shares. "Not needing a desk, I wanted to create a cozy reading area that could also double as a guest bed for visitors. Luckily, the space just happened to fit a twin size bed perfectly." Though the architect intended to have the dining space adjacent to the kitchen, as would be expected, Hranowsky again decided to change the plan. "I felt like the space would be more inviting and used more often if the living area was next to the kitchen," she shares. "The kitchen is always the biggest hang out area in any house, so it made sense to have an extension of comfortable seating."

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French Deco Horn Sconce, $315, Circa Lighting   Catalina Slipcovered Sofa, From $1349, Pottery Barn Periwinkle Quilt and Sham, From $80, John Robshaw 
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Budgetary restrictions were going to limit some aspects of Hranowsky's vision, but instead of sacrificing elements she thought central to the design, the designer got creative. "I used less expensive tile in the bathrooms and instead of white oak on the ceiling and beams, we used pine and painstakingly sampled paint washes until I found one to compliment the pickled white oak floors." A backorder issue with the stairwell's wallpaper also forced some inventive problem solving. "I called a local artist and asked if she would paint the entire stairwell in a beautiful coral with golden tropical ferns and palms." Atypical but beautiful, just like the rest of this charming cottage.

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Flanders Extra Large Cabinet, Price Upon Request, Bungalow 5  Song Carpet, From $450, Madeline Weinrib Bertoia Side Chair, $561, Design Within Reach 
Would you go the unconventional coastal route? Let us know in the comments! Photographs: Julia Lynn
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