Design Within Reach Gets a Home Makeover of Its Own

The modern furniture retailer creates full-room vignettes to showcase its classic designs.

shot02As Design Within Reach helps you update your home, the modern furniture retailer is giving its own interiors a facelift, as well. By the end of this year, the brand will have opened or expanded studio studios in five cities around the country — New York, Miami, Costa Mesa, West Hollywood, and San Francisco. DWR is reimagining the way it showcases its midcentury modern and contemporary designs, creating full-room vignettes blending exclusive collections with authentic classics within its larger showrooms.

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The brand’s new West Hollywood studio, featured, features a massive pendant lighting installation, a 30-foot-long mosaic of fabric and leather options, 25 room vignettes, a private showroom for clients and designers, and displays of office, café, and outdoor solutions.

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Photographs: Design Within Reach

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