This just in: Gwyneth Paltrow is opening a Goop pop-up shop. Perhaps the first step to a full-fledged retail space. We're speculating the location to be the Brentwood Country Mart
in the Brentwood neighborhood of Los Angeles. Any other guesses? Regardless, we can't wait to see what's behind the mysterious facade. Surely some lovely table linens
and a cookbook
or two will be in stock. Check back in for updates to come...